Burial Ceiling

I saw this a few years ago and found it in my inspiration folder yesterday. It was a Cancer Patients Aid Association (CPAA) anti-smoking campaign from India... images were adhered to ceilings in smoking rooms, giving the impression that you're inside a grave and seeing the burial from a dead man's perspective. Brilliant.

Has anyone else noticed that there are far less smokers these days compared to 10 years ago? I wonder if the ban in public places had a lot to do with it.